Ranks 11–50
The full power map.
Traffic owners, networks, infrastructure companies, publishers, major operators, lead-gen platforms and regional power brokers.
#PersonCompanyWhy they matter
11
CEO of AdTech Holding. The group operates major performance-traffic infrastructure, including PropellerAds, used heavily by direct-response advertisers and international media buyers.
12
VP/GM of Ads & Commerce at Google. She helps shape the advertising and commerce products that determine acquisition economics across Search, Shopping, YouTube and emerging AI interfaces.
13
CEO of MGID. Its native and performance-advertising footprint gives affiliates and direct-response marketers a major alternative source of global traffic outside Meta and Google.
14
Founder and CEO of Digistore24. The platform combines product marketplace, checkout, payments and affiliate compensation, directly shaping the economics of digital-product distribution.
15
Co-founder and executive director of Mobvista. Mintegral is a major global mobile user-acquisition and monetization platform; Hurun’s 2026 list estimates Duan’s wealth at roughly US$1B.
16
Co-founder and CEO. His group disclosed $133M of Meta spend in a recent 30-day period across 329 clients, implying more than $1.5B of annual Meta spend at that run-rate.
17
CEO of ClickDealer. The company sits directly between advertisers, affiliates and traffic sources across multiple performance verticals, influencing offer access, payouts and campaign economics.
18
Co-founder of Adsterra. The network operates large-scale international publisher inventory and serves performance advertisers across a wide range of GEOs and direct-response verticals.
19
CEO of TrafficStars. The platform is deeply embedded in high-volume performance verticals such as iGaming and entertainment, where traffic supply and bid economics matter directly to affiliate profitability.
20
Co-founder of Orbio World. The group combines product creation, brand ownership, paid acquisition and affiliate distribution in one vertically integrated performance-commerce operation.
21
Co-founder and CEO of AppLovin. Its performance-advertising technology allocates very large mobile and ecommerce acquisition budgets and influences pricing and optimization across huge pools of app inventory.
22
CEO of MaxBounty. One of the longest-established CPA networks, MaxBounty directly controls advertiser access, affiliate approvals, payouts and offer distribution across leadgen and direct response.
23
Co-founder and CEO of ShopBack. Its large cashback and commerce audience gives the company publisher-side leverage over merchant commissions, consumer demand and ecommerce affiliate economics across APAC.
24
Founder of Yeahmobi and senior figure at eclicktech. The group connects Chinese advertiser demand with global mobile and performance distribution across a wide international footprint.
25
Co-founder and CEO of Moloco. Its machine-learning-driven platform reaches massive independent app inventory and is optimized around measurable CPA and ROAS outcomes.
26
Leads affiliate-partnership initiatives at Google in APAC, working directly with professional affiliates and high-volume media buyers on platform strategy, policy and acquisition products.
27
Founder of GiddyUp. The company has built a major performance-commerce ecosystem around consumer brands, offers and partner payouts, directly influencing where affiliate traffic is deployed.
28
General Manager of MediaGo. The platform extends Baidu-origin performance technology into global open-web acquisition, giving international advertisers another large source of scalable inventory.
29
Founder and CEO of PartnerBoost. The business connects Chinese ecommerce brands with global affiliates, publishers and creators, making it an increasingly important bridge in cross-border performance commerce.
30
Founder of Ringba. The platform powers tracking, routing, bidding and marketplaces for pay-per-call, making it core infrastructure for a large lead-generation and call-commerce ecosystem.
31
Founder of Idea Clan. The group operates at superaffiliate scale across paid acquisition, search arbitrage and direct-response offers and has reported eight-figure affiliate commission volumes.
32
CEO of MaxWeb. The company directly controls offer selection, affiliate access, commissions and payout economics across a large direct-response partner base.
33
Co-founder and CEO of Everflow. Its infrastructure spans partner management, attribution, reporting and payments, placing it directly inside billions of dollars of partner-driven revenue flows.
34
Founder and CEO of Aragon. The company is a major intermediary in pay-per-call and lead generation, influencing call pricing, advertiser demand, routing quality and publisher payouts.
35
Founder of Marketcall. Its large international pay-per-call marketplace matches affiliates with buyers across high-value categories and directly affects call economics and lead monetization.
36
CEO of Partnerize. The platform helps enterprise advertisers manage partner discovery, attribution, commissions and increasingly AI-influenced commerce partnerships.
37
Founder and CEO of ArabyAds. The group connects advertisers, affiliates, creators and commerce across MENA, giving it significant regional influence over performance acquisition and monetization.
38
Founder and CEO of Involve Asia. The platform connects ecommerce advertisers with hundreds of thousands of publishers and creators across Southeast Asia.
39
Founder of Commission Factory. The network helped establish affiliate marketing as a significant ecommerce acquisition channel across Australia and the wider APAC region.
40
Co-founder and CEO of vCommission. The network connects international advertisers with one of the largest pools of affiliates and publishers in India and surrounding markets.
41
Co-founder and co-CEO of Better Collective. The company demonstrates publisher-side affiliate power at public-company scale across sports betting, gaming and media.
42
Owner/founder-level figure behind LEGENDS, a large media-buying organization active across gaming, betting, finance and other performance verticals.
43
Growth leader at BeesAds. Her work sits inside the fast-growing Chinese RSOC/search-arbitrage ecosystem, combining search demand, publisher monetization and large-scale paid traffic.
44
CEO of Teads. The combined Teads/Outbrain business controls a major pool of open-web advertising demand and publisher inventory across global markets.
45
Senior business-development leader at Pangle, ByteDance’s in-app advertising network. Pangle gives performance advertisers access to large-scale mobile inventory across global apps.
46
Founder of Digitas Finance. He works with large affiliate and performance businesses on tax, finance and international structuring, influencing capital retention and operating jurisdiction decisions.
47
Performance ecommerce operator with a long record of scaling brands through high-volume paid acquisition. His influence comes from both operating results and a sizable practitioner audience.
48
Longtime superaffiliate and founder of A4D. He represents the operator-to-network path, combining direct-response buying, offer economics, advertiser relationships and affiliate distribution.
49
Veteran affiliate and performance media buyer reported to oversee more than $220M in annual advertising spend, with influence rooted in hands-on capital deployment across major acquisition platforms.
50
Performance marketer and social-commerce operator working across paid social, ecommerce and TikTok Shop at eight-figure commerce scale.